Let’s Bring Your Sweet Vision To Life
Your Sweet Cake Design Studio — Jeannette, PA
Made-to-order specialty bakery founded upon personalized, customer designed pastry art, including cakes, cookies, cupcakes, and more.
Brand Management
I manage the brand for Your Sweet Cake Design Studio, including consistency, positioning, visuals, and customer experience. The logo was commissioned by AJ Reau.
All brand assets tie in its signature colors of pink, dark brown, with white and black versions used situationally.
The backdrop is used across the bakery’s platforms and graphics, contributing to the signature artistic nature of the bakery.
I commissioned a secondary logo variant to reflect a wax seal to use strategically on specific items, including apparel and stickers for specific events.
Altogether, the brand conveys an approachable elegance, showing customers that the bakery caters its to customers at all price ranges, delivering high-end pastry art to everyone.
Social Media Management
I manage the social media for Your Sweet Cake Design Studio, including Facebook and Instagram. I develop brand aligned graphics and awareness campaigns to promote bakery services and products, leveraging the high-quality, custom-made, and personalized nature of the baked goods.
To-date, I have achieved 300,000 social media views, 44,000 individuals reached, 300 links clicked, 14,000 total page visits, and 430 followers on the account. My marketing strategies have also built up the customer base and established enduring customer trust, contributing to nearly $100,000 in sales revenue in just the first two years of the new small business.